MagicX for Checkout Analytics

The MagicX tab in Checkout Analytics offers a detailed overview of checkout data and transaction stories. It provides insights into the checkout data points, the effectiveness of various payment methods, transaction drop-off points, customer engagement, average order value, and conversion rate.

Data Points

You can view the following data points for MagicX Checkout Analytics.

1. Total Orders

Tracks the total number of orders placed within a given timeframe, helping merchants assess the volume of transactions, sales trends, and peak order periods.

2. Total Sales

Measures total revenue generated from completed transactions.

3. Average Order Value (AOV)

Calculates the average transaction value by dividing total sales by total orders.

4. Detailed Checkout Funnel

Analyses user flow through the checkout stages, highlighting drop-off points.

5. Address Pre-Fill Funnel

Examines the percentage of users who use address autofill vs. manual entry.

6. Overall Conversion Rate

Calculates the percentage of users who complete the checkout process.